Manager – Marketing – Apparel – IIM/ISB/MDI (3-9 yrs)

  • Post Date: July 4, 2018
  • Apply Before: July 15, 2019
  • Applications 0
  • Views 451
Job Overview

Location: Bangalore

Key Result Areas Supporting Actions

Drive Brand Positioning & Connect with 17 – 27-year-old Young Indians

– Drive the strategic brand direction and overall growth strategy for India

– Set Up a low cost tracking system to periodically monitor and Desired vs. Actual Brand Positioning

– Develop and drive strong marketing interventions/campaigns to connect with the young target group

– Develop & drive the annual brand & digital activity calendars

– Manage same within Annual Marketing budget

– Conceive & Implement High Impact Brand Launches in each Market

– Conceive plan for a high impact brand launch by city and catchment

– Drive coordinated efforts with the Retail Head to drive high impact store launches in each Mall /Market

– Drive a strong promotional program with influencer and digital engagement to reach young consumers

– Drive Footfalls to Stores – Sustained digital engagement and activations

– Drive a strong digital engagement program to continuously connect with young consumers

– Conceive catchment activations to drive channel footfalls and brand business

Social Media & Digital Ecosystem

– Drive Social media and digital ecosystem for the brand

– Connect with young consumers through strong digital content and promotion led interventions

– Monetize the medium through smart and effective campaigns

Customer Relationship Management

– Develop and Run the Customer Relationship Management Program and drive quality and quantity in the same

– Drive sharp consumer understanding through behavioral analysis of loyalty members

– Drive repeat business and high loyal business member share

Develop Relationships with agency partners

– Develop strong relationships with quality partners to deliver strong campaigns

– Ensure efficient Media Planning & Buying

– Build communication plan for the CRM program

Monitor competitive brand marketing activities

– Track market research data

– Gather intelligence on competitor activity constantly and

Job Detail
  • Offered Salary0- ₹15,000
  • Career LevelManager
  • Experience5 Years
  • GenderBoth
  • INDUSTRYManagement
  • QualificationMaster’s Degree
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